I don’t like to compare video games to television and movies. It’s not that their aren’t any similarities: all of them are forms of entertainment and the video game consumer is almost certainly a consumer of both film and television. It’s when games are compared with television and movies on the terms of revenue that leaves me cold.

Recently the talk of episodic games has started to bubble to the surface again. The same ideas of episodic gameplay have been around since at least the mid-nineties. The difference now is that the digital streams to deliver the content are now widely available and a model for in-game advertising has begun to ferment. (more…)